We like to tell stories that are…

humanistic, progressive, quirky, uplifting, honest, witty, direct, visually striking, grounded-cinematic, technically inventive

Lalou & Joaquin are the award-winning directorial duo of Lalou Dammond and Joaquin Baca-Asay. Creative partners since 2006, the pair is known for striking visual techniques combined with deceptively simple storytelling – grounded in reality but with a magical touch.

Sharing and wearing many hats over the years, Lalou & Joaquin’s creative partnership dynamically blends the roles of director, cinematographer, producer, and photographer. They have worked with leading worldwide brands including McDonald’s, American Express, Nike, Apple, the NFL, FitBit, Toyota, Delta and Chevrolet, among others, earning accolades from the DGA, Cannes Lions, Clios, AICP, Effies, Ciclope, Addys, and The One Show. In 2023, they directed a Budweiser Super Bowl commercial narrated by Kevin Bacon and featuring renowned hip hop artist and producer Metro Boomin. They are in post production on a TBA music documentary, and the pilot they directed, "Rick Younger Presents the Rick Younger Show Starring Rick Younger as Rick Younger,” won best pilot at the 2023 NY WebFest.

Lalou cut her teeth in the independent film and documentary world, where she honed her skills as a creative producer with many award-winning and festival-favourite projects to her name. She is currently in development on her latest documentary feature 'A Part of the People' about her ancestor William Monroe Trotter, a Black civil rights activist in the early twentieth century. Joaquin began his career as a cinematographer, working on a range of projects including an Oscar-nominated short film shot while a student at NYU’s Tisch School of the Arts, Jay-Z’s '99 Problems' music video, James Gray’s acclaimed films 'We Own the Night' and 'Two Lovers,' Mike Mill’s directorial debut 'Thumbsucker' and the cult comedy classic 'Super Troopers.' 

You can learn a little more about us here - L&J Interview